In some tech-savvy organizations the tendency prevails that focusing on the advancement of technology within the realm of its potential applications irrespective of customer needs will contribute the the company’s success. This phenomenon leads frequently to product development projects which don’t address a meaningful customer, user or patient (CUP) need. It is estimated that more than 50% of all new products thus fail to realize significant benefits for the companies which pursued their development.

Prometheus Innovent Ltd. can assist you with benchmarking your development initiatives and provide to your teams the right focal length to become more customer centric and develop solutions which hit the mark to make a meaningful difference to your customers and hence to your company.